Try going to AT&T’s website to buy a nice Samsung flip phone or some iPhone accessories. Go ahead, I’ll wait. Finished? Noticed anything specific—like how tedious it can get after a while? Buying a phone wasn’t meant to be like pulling teeth, but when you head straight to the manufacturer, sometimes it can feel that way. Enter www.MobileFun.co.uk, a website designed solely for the express purpose of making it easier for you—and you—and you—to buy a phone.
The first thing you notice is the handy toolbar going down the left-side of the screen. Personally, I find it, as a tool, in the face of AT&T’s many-layered menus, to be a fast-paced delight. You can now scroll through the various wares by manufacturer (Nokia, Sony Ericsson, etc.), by brand (Brodit, PDair), by type (whether it be cases or Bluetooth accessories), or by some larger grouping (like iPhone accessories or electronic gaming systems). On top of that, albeit a tad redundantly, a list of tabs run along the top of the page—“Mobile Accessories,” “Ringtones, Games & Downloads”—that offer another way to access all the site has to offer.
From there, though, the site can get a bit cluttered—yet always only for the sake of offering the visitor more options. Still, there is such thing as “too much,” even when it’s good. To wit, the floating icon in the bottom-right constantly asking for your “Feedback!” only gets annoying when you forget the context; the same goes for icons advertising how you can buy set up a business account as well as all the awards MobileFun has won lately.
All-in-all, though, their website is more than satisfactory. It streamlines shopping for something that has long needed to be streamlined. And if it tries a little too hard in the process—in trying to offer low-priced flip phones and Apple iPhone accessories and Xbox 360s—so what?
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